Country of Origin Labelling (CoOL) is important, it’s about letting you make an informed choice. Most countries have mandatory CoOL for their produce. New Zealand is one of the few countries in the world which denies you this right. And we think you have a right to know where your fresh fruit and vegetables come from based on your own beliefs and values.

 

Get behind CoOL and let your local MP know that it’s cool to know
– Take 30 seconds to send them an email using our online tool

First, choose representative
Enter your details
Please remember to provide positive and respectful correspondence when emailing your Member of Parliament. Any abusive, rude or inflammatory content will be monitored and in some cases reported.